Insurance Brokers Association of Canada
The Insurance Brokers Association of Canada (IBAC) is a not-for-profit organization comprised of 11 provincial/regional Member Associations. Their website had become dated and was not effective in its ability to function as the hub for all of IBAC's online communication tools including social feeds, YouTube videos and its dedicated broker portal. Floating-Point partnered with IBAC's agency of record, Agency 59, to redesign their website. The new site has a strong consumer character and serves consumers looking for insurance products and information, provides brokers with resources and links to supporting microsites and IBAC's "Find a Broker". Floating-Point also partnered with Agency 59 to create a one page long scroll website for IBAC called the Big If. This website contains scrolling effects and custom animations.