Durham Children's Aid Foundation

Reduced government funding is making it harder each year for Durham CAS to provide the programs and services to their community. Floating-Point was commissioned to redesign the Foundation site as it was lacking direction and not driving the donations needed. One of the key objectives was to become donation focused and convert one-off donors to monthly donors.

Floating-Point redesigned their site to be more emotive using engaging photos, video footage and testimonies from children who have benefitted from the organization. Several new programs were launched and a strong call to action to donate or support was worked into each. Their new site showcases some of their marquee events including registration and provides ideas and the tools for community members to set up their own events to raise funds.

It has been a sincere pleasure and wonderful experience working with the professionals at FloatingPoint. From the moment we began working together, the synergy was instant and the web redesign quickly and efficiently became a reality. Within only a few days of going live, DCAF received unsolicited comments such as: 'I love your new website, it looks fabulous - congratulations, and “great job on the website redesign'. Donor traffic has increased and DCAF is pleased with every element of the process from discussing a new design, enhancing the concept to become a reality and exceptional response by FloatingPoint to ensure every detail was addressed.