Upper Credit Humane Society
The Upper Credit Humane Society is an independent humane society and was relying on a dated website that was difficult for people to use to find animals to adopt and didn’t readily attract donations and volunteers.
Floating-Point started with refreshing the brand to promote a warmer and more inviting feel. Next, this was incorporated into a new website that is smart phone friendly and integrates PetPoint (a third party application used for data management including animals available for adoption) to ensure the shelters animals available for adoption are automatically updated on the website. The site navigation was simplified and engaging visuals were used to enhance the call for donations and volunteers. In conjunction with the website we also developed a new members’ portal to simplify internal communications.