Upper Credit Humane Society
The Upper Credit Humane Society is an independent humane society and was relying on a dated website that was difficult for people to use to find animals to adopt and didn’t readily attract donations and volunteers.
Floating-Point started with refreshing the brand to promote a warmer and more inviting feel. Next, this was incorporated into a new website that is smart phone friendly and integrates PetPoint (a third party application used for data management including animals available for adoption) to ensure the shelters animals available for adoption are automatically updated on the website. The site navigation was simplified and engaging visuals were used to enhance the call for donations and volunteers. In conjunction with the website we also developed a new members’ portal to simplify internal communications.
“We are thrilled with our new brand identity as it presents our organization in modern, professional manner while respecting our history and representing our vision for the future along with the progressive nature of our work.
We are equally as excited about our new website as it showcases our organization in an engaging and compelling manner while improving navigation, standardizing the visitor experience across a range of devices and integrating with third-party systems and social media channels in a seamless manner.
The initial feedback about our new brand identity and website has been extremely positive and we look forward to working with the team at Floating-Point on future enhancements to our site.”