The Stop Community Food Centre
The Stop relies on donations for 90% of the funding required to be able to offer its healthy food bank and other programs and services. The overall future and growth of the organization depends on increasing these donations. The organizational website failed to clearly communicate the purpose of The Stop and its value to the community, included fragmented messaging about its programs and services and lacked in terms of visual engagement.
After consulting with staff to learn more about The Stop’s challenges, Floating-Point designed a new website that delivers strong messaging about services, values and donor benefits. The site incorporates bold call-outs, attractive imagery, and engaging and emotive content. Other features include social media links, sharing features, event registration and payment options, and improved online donations processing.
After the initial project, The Stop also asked Floating-Point to design their annual reports with a stronger marketing message and to create campaign materials, including branding of their ‘Make Lunch. Make Change.’ campaign.
“Working with Floating-Point in the development of our new website was such a pleasure. The team is creative, up-to-date on the latest trends, thoughtful, meets deadlines, and fun to work with. They made the entire process as easy as possible, and we are delighted with the finished product – our new website is clean, impactful and conveys our work in a compelling way. We highly recommend the team at Floating-Point!”