Royal Military College Foundation
The Royal Military College Foundation was struggling in its efforts to increase donations that support the cadets. Our review of their existing communications revealed the website was outdated and the online donations mechanism was ineffective.
Floating-Point redesigned their website with a more intuitive navigation and created a new eCommerce donation process.
Their quarterly Foundation Reports were also very dry with a lot of financial information but little in the way of emotive messaging that would arouse support. We revamped the format into a magazine-style publication to evoke enthusiasm for cadet activities. We have designed the reports for the past 5 years as well as posters and ad designs for their annual Legacy Dinner event.
Donations have more than tripled since the Foundation started working with Floating-Point.
“The RMC Foundation has worked with Floating-Point since 2009. What started off as a website redesign project has now grown into a full service one stop shop for the RMC Foundation for all of our design needs. Floating-Point is responsible for our quarterly Foundation report, our Annual Donor Boards, our Website re design (every 2-3 years) Our Legacy Dinner brochures, and our signage.
The creative team at Floating-Point is the best in the business, always able to support our different design challenges, and provide us with great advice and guidance on how to take our media and print products to the next level. Our tight timelines are never an issue with their team, and they always provide reasonable and affordable services for our limited budget.
We enjoy working with Floating-Point so much that we have recommended them to our sister Organization the RMC Club, as well as the RMC Museum whom are both working on re designing their respective websites.”