Primate World Relief Development Fund
Primate’s selected Floating-Point to redesign their website to streamline their content and navigation and increase donations.
We conducted working sessions with senior management to finalize the messaging and site architecture. During this process, Floating-Point recommended modernizing their brand to increase the overall impact and engagement with potential donors. We designed a new corporate identity using a stained-glass globe concept and incorporated this into their new website. In addition, we also designed their annual report and supporting stationary. Their site includes eCommerce using Shopify for donations and purchases of Primate’s merchandise and Google Map integration to display globally the reach of the organization. Website traffic has increased more than 50% and online donations 90% since the new brand and website have been launched.