The Lung Association is among Canada’s longest standing, most respected not-for-profit health promotion organizations and has invested more than $27 million into lung health research carried out in Ontario.
The organization had recently re-branded with their ‘Breathe’ messaging and in conjunction with this they wanted a new more engaging annual report to highlight their work and successes. Floating-Point redesigned their report into an interactive report that features an immersive format that integrates video footage and powerful pull quotes.
Never having worked with Floating Point before, I was extremely impressed by them on many levels. It took one briefing session for them to fully understand our brand and integrate it in our Annual Report. They were extremely professional, responsive and creative. They came to us with great concepts and ideas that really brought our content to life in a dynamic way. And, they hit all our deadlines, even delivering the product ahead of schedule. The final product was exceptional and exceeded our expectations. This is definitely an Annual Report we’re proud to share and look forward to working with Floating-Point again.