Hibar Systems is leading manufacturer of high tech automated liquid dispensing and filling systems in North America. Historically, most of their sales were generated via distribution, but in recent years this has shifted to direct selling. The shift in how sales are generated for Hibar has placed a major emphasis on having a more effective website that showcases their expertise and products.
Working with senior management, Floating-Point established a new approach to their dated site that equally and effectively promotes Hibar’s two lines of business using a parallax scroll in the Home page. The Products section was enhanced to be more organized and intuitive to browse by all intended users. A distributor portal was also developed to facilitate easy distribution of technical specifications and sales materials.