Family Service Toronto
Family Service Toronto (FST) has a 100-year history of providing assistance to families and individuals through a series of counselling, community development, advocacy and public education programs. FST’s previous website was outdated in appearance, structure and functionality, and was cumbersome to use by both internal and external users.
Floating-Point consulted with their department heads to determine each of their departmental needs. Next, we restructured the site navigation and redesigned the site to be user friendly. Accessibility was another major goal and to achieve this the site was developed to comply with ‘Level AA’ AODA compliancy standards. Some of the site features include custom Google Mapping, interactive program selectors and custom social media features to engage users and build a stronger social community for FST. Visually, the new site captures the essence and organizational mission of FST, along with the diversity of the city residents FST serves.
FST wanted a non-standard layout for their 2016 – 2017 Annual Report. Floating-Point designed a 12 panel accordion fold brochure to present as a strong companion piece to their website at events.
“We were extremely fortunate to choose Floating Point as the design company to tackle a complete overhaul of our website and online presence. The Floating-Point team led us from a strategic visioning session to a total rebuild in WordPress that provides users with a brilliant new lens on our programs and services. The site presents a compelling case for our work through a combination of graphic web content and links to our social media sites. It employs simple navigation, clean interfaces and features such as language translation which allow us to reach every possible client and member of our public.
The redesign process was collaborative and professional, and everyone at Floating Point inspired us and worked with us in creative and informative ways. They do excellent work and are always responsive and helpful.
I would not hesitate to recommend the Floating Point team and their services.
Thank you Clair, Gabe and team.”